Mohammedia – Al Barid Bank is taking a decisive step toward strengthening its support for Morocco’s professional segment with the official launch of the Visa Business card, a product tailored to the realities of entrepreneurs, freelancers, merchants, artisans, and small business owners navigating a fast-changing marketplace.
Developed in partnership with Visa, the card aims to simplify the way small businesses manage their treasury, track expenses, and conduct both domestic and international transactions — all while giving them access to a suite of exclusive benefits from more than 30 global partners.
For many of these users, who often juggle operations, sales, and administration single-handedly, a reliable financial tool can make the difference between keeping pace and falling behind.
For Al Amine Nejjar, President of the Management Board of Al Barid Bank, this launch is more than a product reveal.
“The launch of this new Visa Business card marks a new step in effectively addressing the needs of professionals and TPEs, with a strong value proposition that aligns with their daily requirements and opens the way to growth,” he said, stressing that it reflects the bank’s firm commitment to supporting merchants, artisans, self-entrepreneurs, and small businesses as they work to strengthen their competitiveness in the digital age.
Digital payments — once seen with caution — are now becoming the norm. Visa’s latest Stay Secure study shows that 97% of Moroccans take active steps to secure their transactions, a sign of growing digital maturity.
People are more alert to scams, more comfortable using electronic payments, and increasingly reliant on protections like SMS verification codes, which already make 82% of consumers feel safer online. In this climate of rising trust, tools like the Visa Business card arrive with a receptive audience.
A launch aligned with Morocco’s rapid digital momentum
Visa Morocco’s General Manager, Sami Romdhane, highlighted how this partnership aligns with the company’s mission in the country.
“With Al Barid Bank, we are working to expand access to digital payments and to boost financial inclusion, particularly for TPEs and merchants who are the essential engine of the Moroccan economy. This new launch with Al Barid Bank is a key step in our strategic roadmap in the Kingdom,” he said.
This push is also visible in the broader ecosystem. Recent collaborations, such as the alliance between Attijari Payment, Visa, and fintech Woliz to modernize payment acceptance in the FMCG sector, illustrate a sector moving in harmony.
Banks, fintech innovators, and global payment leaders are collectively laying the foundations of a more inclusive digital future, where merchants can rely on simpler, faster, and safer solutions.
Visa’s investments in security contribute to that trust. Over the past decade, the company has poured $3.3 billion into AI-driven tools and infrastructure that helped block $40 billion in fraudulent payments last year.
As Moroccan users grow more sophisticated, these technological safeguards reinforce the confidence that fuels digital adoption.
Within this environment of rapid transformation, Al Barid Bank’s decision to make the Visa Business card available across all its agencies — even those in the most remote regions — signals a commitment to ensuring that small businesses, regardless of their location or scale, are not left out of the country’s digital evolution.
With this launch, Morocco’s entrepreneurs gain a tool that meets them where they are, supports their ambitions, and helps them step forward in an economy that is becoming more digital, more connected, and more full of possibilities every day.
Read Also: Visa Study Finds 76% of Moroccans Trust Digital Payments as Security Awareness Rises
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