July 25, 2024

Advancing Corporate Yields

Pioneering Business Success

Why business technology needs to feel like consumer-grade technology

In today’s digital age, the line between personal and professional technology, and indeed, our own personal and professional lives, is becoming increasingly blurred. Employees are no longer willing to settle for clunky, outdated business tools when they are accustomed to sleek, user-friendly consumer-grade technology in their day-to-day lives. As a result, business-to-business (B2B) applications are adapting to replicate business-to-consumer (B2C) models in their appearance and functionality.

As communicating increasingly takes the shape of taps, scrolls and swipes, this shift in expectation means businesses must look to adopt technology that feels more like the intuitive, engaging products consumers are used to. Here are three reasons why: